Thynk Analytics builds on a clean, unified copy of all your venue commercial data – the single source of truth for the whole commercial team. No more scattered spreadsheets, one-off extracts, or three-rebuild Mondays. Embedded in the CRM. Real-time. Multi-venue native.
Business on the Books · Pace vs LY · RevPAS · top producers
Aligned with the recognized venue reporting frameworks, so the numbers mean the same thing in your report as they do in the sector benchmark.
Confirmed revenue already secured for any future period, by venue, space, event type or account. Calculated from the bookings themselves, so it is the same number everywhere it appears.
Where you are now against the same point last year, and against budget. The question is never just how much is on the books, but whether it arrived earlier or later than it should have.
Revenue per available square meter. The measure that tells you whether a hall is earning its floor area, rather than whether it was busy.
Event days, use days and dark days, occupancy percentage and gross booked area. Build and break-down days count as occupancy, which is what makes the number honest.
Weighted pipeline plus confirmed business, by venue and period. One forecast, drawn from the live pipeline, rather than a spreadsheet that is out of date by the time it is circulated.
Margin per event, per event type, per hall and per client, using the cost data captured while the event was delivered rather than an allocation applied afterwards.
Every part of Thynk updates the same records, so there is nothing to import and nothing to reconcile.
Duplicate accounts merged, inconsistent records flagged, required fields enforced at entry. Reporting is only as good as the data under it, which is why this capability is first rather than last.
Pre-built dashboards for the meetings your team already holds: business on the books, pace, space revenue, account production, sales activity. Live, not last night’s extract.
Insight where the work happens: on the account, on the booking, on the space. A seller sees what this client normally spends while they are quoting, not in a report they would have to go looking for.
A report in the inbox every Monday morning, and an alert when something moves that should not have: pace falling behind, a hall under-booked for a peak week, an account slipping.
People will use Excel. Exports respect the same permissions as the screen, so what someone can download is what they were allowed to see in the first place.
Revenue and cost per event, from the same records operations and finance worked in. Which event types actually make money, and which busy weeks were busy but not profitable.
Weighted pipeline, confirmed business and budget in one view, by venue, period and seller, with the conversion rates behind the weighting visible rather than assumed.
This year against last, this venue against the group, this hall against the one next to it. Above-venue analysis is native, not a quarterly exercise in consolidating workbooks.
Occupancy by space and by period, event days against dark days, gross booked area, and the effect of holds on availability. The report that tells you where the capacity actually went.
A commercial director looks at the second hall and sees high occupancy: booked almost every week of the spring. On the face of it, the strongest space in the venue.
Revenue per square meter says otherwise. The hall is full of two-day events with long build and break-down days, so it is occupied far more than it is earning. Event profitability confirms it: the margin per event is well below the smaller rooms, because the servicing cost is nearly the same whoever is in it.
That is a pricing decision and a sales targeting decision, and it is available in a report rather than a hunch. Occupancy on its own would never have shown it.
Because every part of Thynk updates the same records, there is nothing to export, copy or rebuild. The report reads the live booking.
Where the cost and revenue behind profitability are captured, event by event.
Read more →The pipeline, the conversion rates and the budget that the forecast is built from.
Read more →What AI does at the front of the commercial cycle, and where it meets reporting.
Read more →Above-venue reporting across every venue you run, with each one keeping its own view.
Read more →Forecast against actuals, margin by event, and reporting that does not need rebuilding each month.
Read more →Use day, dark day, gross booked area, RevPAS, opportunity conversion: the definitions in full.
Read more →A 45-minute call with the team. Show us the Monday pace report, the quarterly board pack or the utilization analysis somebody rebuilds by hand, and we will show you where it comes from instead.
Operate hotels too? See the Thynk hotels platform →
