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BOOKING & EVENT MANAGEMENT

One platform for every space,
every event, every detail.

The booking calendar, the room plan, the packages, the proposal and the contract, all on one record. Hold a date, build the event, price it, send it, sign it, and hand it to operations without retyping any of it. Thynk for Venues is built for the commercial complexity of venues and adapts to your commercial model.

Built for institutional AI · Powered by Salesforce · Modern and agile

Booking calendar · capacity-aware booking grid · live financial roll-up

FROM HELD DATE TO SIGNED CONTRACT

Everything between a held date
and a signed contract.

This is the module that owns the event itself. It replaces spreadsheet calendars, Word-document contracts and the workarounds around your current system with one Salesforce-native system: one booking record that carries every date, space, room plan, product, package, price and document from the first held date through to signature.

Sales works in it. Event management works in it. Operations reads from it. Finance invoices from it. Nothing is re-entered at any handover, because there is nothing to hand over: it is the same record.

WHAT IT REPLACES
  • Workarounds kept outside your current system
  • Excel booking calendars
  • Word quotes and contracts
  • Static PDF floor plans and manual capacity estimates
CAPABILITY

Multi-venue booking calendar

Multi-day, multi-space programs on one calendar, with conflicts caught at the point of booking rather than at handover.

One calendar covers every space in the venue, and every venue in the group. A congress that runs across four halls for six days is one booking, not six. Held, tentative, definite and contracted dates are visible together, so a sales team can see what a provisional hold is blocking before they extend it, and a group can see where the same client is already booked elsewhere in the group.

Conflicts are checked as the booking is built: the same space, the same time, the move-in and move-out days either side of it. Stage progression is color-coded and validated, and every change is recorded with who made it and when, so the calendar is the report rather than something that has to be reconciled against one.

Convert-to-booking wizard

A won inquiry becomes a booking in one step, carrying the account, the contact, the dates, the spaces and the quoted lines across with it.

Fast Booking Wizard

For the short-lead business that does not need a full sales cycle: event, spaces, products and options in a few steps, priced against your catalog.

Visual stage pipeline

Color-coded progression with a validation step on every stage change, and a full audit trail behind it. What the calendar shows is what the forecast reports.

ALSO IN THE MODULE

What your team works in,
and what you sell.

The booking view, the room plan, the catalog and the packages, all on the same record and all feeding the proposal.

Comprehensive booking view

The entire booking on one page: the events, the spaces, the products and packages, the finances, the event order and the timeline. Inline edit, sortable grids, full audit trail. No switching between screens, no copy-paste, no spreadsheets on the side.

Room diagramming

Native room diagramming on the booking record. Import your venue’s drawings as DXF or draw spaces from scratch, generate setups from real furniture dimensions, and calculate capacity from the actual geometry of the room rather than a stored number. Assign named guests to seats with dietary, accessibility and VIP needs visible on the seat, share the plan with the client as a review link, and issue it to setup crews alongside the event order.

Products, services and packages

Your catalog of spaces, catering, AV, staffing and services, with the rates and rules that apply to each, ready to quote without anyone looking up what it costs this year.

Flexible packages

Whether day-delegate-rate or standalone, build packages relevant to your venue. Bundle rooms, catering, AV and services at your price points, priced per person or per event, quoted in one line on the proposal and costed in full behind it.

Impactful brand driven communications

Every document and message that leaves the venue carries your brand, from the first quote to the final confirmation, built from templates your team controls rather than whatever each coordinator has saved locally.

Multi-event bookings

A congress with a gala dinner, three breakout streams and an exhibition is one booking with many events underneath it. Each event has its own spaces, setup, timing and catering, and they roll up to one commercial view.

Real-time financial view

Revenue breakdown by category (spaces, F&B, products, packages), tax summary, deposits and grand total, live on the booking. Finance and revenue management read the same numbers as sales. What happens after delivery lives in Event Financials.

CAPABILITY

Dynamic proposals and contracts

The document that wins the business, generated from the booking rather than written alongside it.

Proposals and contracts are generated from the booking, in your template and your brand, with the prices and terms that apply right now. Change a space, a package or a rate and the document follows. There is no Word file to update by hand, and no version anyone has to check twice.

Dynamic web proposals. Send it as a web page rather than an attachment. The client opens the E-Proposal on any device, sees the spaces, the room plan and the pricing laid out properly, and responds from the page. You can see that it was opened, which tells a seller more than a read receipt ever did.

Signature runs through the e-signature tool you already use, and the signed contract sits on the booking with everything else, so operations starts from the record sales closed.

  • One document, generated. Your template, your brand, the current prices and terms, with the spaces and packages exactly as they sit on the booking.
  • Sent as a web page. Opens on any device, nothing to download, and no question about which version the client is looking at.
  • Visible. You can see that it was opened and what the client responded to, so a follow-up is timed on evidence rather than on a guess.
HOW IT SITS IN THE PLATFORM

The booking is the spine.
The rest of the platform hangs off it.

Every module reads and writes the same Salesforce records. No syncs, no middleware, no reconciliation at month end.

The same calendar carries a programmed season and commercial hires side by side, which is what performing arts venues run on.

WHERE IT BRINGS VALUE
  • One record for the whole event, from held date to signed contract
  • Every space, product and package priced on the booking itself
  • The room plan attached to the event, not sitting in a separate tool
  • Proposals and contracts that follow the booking, with no version to chase
  • Who changed what, and when, at every stage of the event
AND CONNECTS WITH
  • Outlook and Microsoft 365, Gmail and Google Workspace
  • E-signature, through the tool you already use
  • Floor-planning tools you already run, through the open API
  • ERP and finance platforms through Thynk Connect
  • Salesforce AppExchange
QUESTIONS WE GET ASKED

Frequently Asked Questions

Is this just the Salesforce calendar?
No. Thynk for Venues is built on a Salesforce foundation but brings a purpose-built venue booking calendar: every space in every venue, multi-day and multi-space programs as one booking, move-in and move-out days, hold, tentative, definite and contracted states, and conflict checking as the booking is built. The platform underneath is Salesforce. The booking model on top of it is Thynk.
Can it handle a multi-day event across several halls?
Yes, as one booking. The dates, the halls, the build and break-down days, and each event underneath the program sit on the same record, with conflicts checked across all of them. Groups can see the same view across venues.
How quickly can a new booking be created?
The Fast Booking Wizard converts an inquiry into a fully-detailed booking in seconds – with event, rooms, products and options configured against your venue’s product catalog.
Do we still need a floor-planning tool?
Usually not. Room diagramming is native: import your own drawings as DXF or draw spaces from scratch, generate setups from real furniture dimensions, and calculate capacity from the actual geometry of the room. If you prefer a tool you already have, Thynk can usually connect to it through the open API.
How does a proposal stay in step with the booking?
It is generated from the booking rather than written alongside it. Change a space, a package or a price and the proposal reflects it. The web proposal the client opens is the current version, so there is no question of which attachment is the right one.
What is venue management software?
Venue management software runs the commercial and operational side of a venue in one system: inquiries and pipeline, the booking calendar and spaces, room plans, pricing, contracts, event execution, and reporting on revenue and utilization. Thynk delivers this on Salesforce, so sales, operations and finance work from the same information rather than spreadsheets on the side.
How long does it take to get live?
Three to six months from decision to live revenue, based on Thynk deployments to date. The roll-out is modular: the booking calendar and the commercial core first, the rest in the order that suits your calendar rather than ours.

See it on your calendar.
Bring your hardest booking.

A 45-minute call with the team. Start with the event that always goes wrong, the one with the build days, the room switch and the three versions of the contract, and we will show you what it looks like as one booking.

Operate hotels too? See the Thynk hotels platform →