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EXHIBITOR WEBSHOP

Run a real exhibitor webshop,
not a spreadsheet.

Every show gets its own branded webshop, with its own URL, catalog and exhibitor community. Advance, standard and floor pricing applied automatically. Every order landing on the event, without anyone retyping a PDF.

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Per-show exhibitor webshop · tier pricing · organizer dashboard

THE CHALLENGE

Millions in exhibitor revenue,
ordered on PDFs and spreadsheets.

A trade fair venue makes serious money from exhibitor services: power, furniture, internet, signage, cleaning, catering. The ordering behind it is usually stuck in an older era. Order forms go out as PDFs weeks before the show, the team processes spreadsheets by hand, phone queries take the rest of the day, and payments get chased individually.

By the time the show opens, the team is exhausted and revenue has leaked: late submissions, processing errors, and advance-pricing windows that nobody enforced.

The Exhibitor Webshop gives you one platform for every show you run. An org-level hub manages unlimited concurrent events, and each show gets its own branded webshop, catalog and pricing engine, all feeding the platform automatically. Your team stops processing forms, your revenue team controls pricing, and cross-show performance is one view rather than last year’s workbooks.

WHAT IT REPLACES
  • PDF order forms emailed to hundreds of exhibitors per show
  • Spreadsheets reconciled by hand against payment confirmations
  • Per-exhibitor cost rollups built manually at billing time
  • Advance-pricing deadlines that exist on paper and nowhere else
  • Single-instance tools that cannot handle concurrent shows
WHAT’S INSIDE THE MODULE

Online ordering and self-service
management for exhibitors.

An e-commerce front end, a structured catalog, pricing rules that enforce themselves, and revenue protection built in.

Multi-instance hub

Manage every show from one dashboard. Create a new webshop in a wizard, linked directly to the booking for that show, and watch status, exhibitor counts, orders and revenue across all active shows at once.

Branded webshop per show

Each show gets its own exhibitor portal at its own URL, in your colors and your branding. Exhibitors browse a structured catalog, search, save to a wishlist and order in minutes.

Tier-pricing engine

Advance, standard and floor pricing with configurable deadlines and automatic surcharges or discounts. Your revenue team sets the rules and the system enforces them. Early orders are rewarded, late orders pay the premium you decided on.

Catering module

Stand catering ordered in the same flow as everything else, with the requirements landing on the event so the kitchen sees them alongside the rest of the day.

Setup & breakdown scheduling

Exhibitors request setup and break-down appointments online. Your team approves and runs the whole schedule from one view instead of a whiteboard by the loading bay.

Organizer dashboard

Every exhibitor’s total cost, orders plus storage plus setup fees, in one exportable report. Ready for billing without anyone aggregating it by hand.

Cancellation policy controls

Refund rules set per show or per product category: full-refund windows, partial percentages, hard cutoffs. Enforced automatically, and the exhibitor sees the outcome before they cancel rather than after.

Cases & reorder

Exhibitors raise issues in the portal and reorder from a previous show in a couple of clicks. Returning exhibitors are the majority of most shows, and they should not have to start from a blank order each year.

Order & invoice management

The full order lifecycle, visible to your team and the organizer: automatic invoicing, PDF download for the exhibitor, payment status, and late orders flagged with approval controls.

In practice:
the advance-pricing deadline.

A show has 380 exhibitors and an advance-pricing deadline six weeks out. On paper, ordering early is 15% cheaper. In practice, when the deadline lives in a PDF, the venue spends the last fortnight arguing about whether a form emailed on the day counted.

In the webshop the deadline is a rule. Orders placed before it are priced at the advance tier. After it, standard. On site, floor pricing. Nobody adjudicates, and the revenue team gets the behavior it designed the tiers to produce.

When the show closes, the organizer dashboard gives one exportable view of what every exhibitor owes, including storage and setup fees. Billing takes an afternoon rather than a fortnight.

HOW IT SITS IN THE PLATFORM

The webshop is the front end.
The platform handles the rest.

Orders feed bookings, work orders, event orders, suppliers and reporting, with no exports and no duplicate entry.

WHERE IT BRINGS VALUE
  • Exhibitor revenue captured as it is ordered, not reconstructed at billing time
  • Pricing deadlines enforced by the system rather than argued about
  • The total cost per exhibitor, in one exportable view
  • Setup, delivery and break-down slots agreed before the build week
  • A record of every show, so next year starts from last year
AND CONNECTS WITH
  • Thynk Pay, for exhibitor checkout
  • The Supplier Portal, for the work each order generates
  • Your finance platform, through Thynk Connect
  • Event orders, so stand requirements reach the floor teams
  • Salesforce reporting and the open API
QUESTIONS WE GET ASKED

Frequently Asked Questions

Can it run several shows at once?
Yes. The hub manages unlimited concurrent shows, each with its own branded webshop, catalog, pricing and exhibitor community, while cross-show analytics roll up at the organization level for revenue and performance trends.
Does it replace a standalone exhibition-management system?
For exhibitor self-service ordering, organizer administration, cases and invoicing, yes. Room diagramming is native to the platform, and the exhibitor CRM and partner portals run on the same foundation, so there is no separate purchase and no second integration project.
Can exhibitors pay in the webshop?
Yes, through Thynk Pay. Payment status syncs back to the order and is visible to your team and to the organizer.
Where does exhibitor and order data live?
On the Salesforce multi-tenant cloud, in your selected region, with confirmed orders written to the booking as product lines automatically. The security posture is on Security & Compliance.
Who delivers what the exhibitor orders?
Whoever you use today. Orders generate work for your own teams through Event Operations and for external contractors through the Supplier Portal, without anyone forwarding an email.

See it on your show.
Bring last year’s exhibitor data.

A 45-minute call with the team. How exhibitor ordering runs today, where the revenue leaks, and what a per-show webshop would change about your build week.

Operate hotels too? See the Thynk hotels platform →