Book a demo
MODULE 05 · THYNK DIRECT

Direct booking =
direct revenue, on autopilot.

A branded direct-booking engine for corporate and agency clients. Instant book on the simple bookings, smart routing on the complex ones, every lead captured. Live inventory. Multi-venue. Built for B2B repeat business.

Built for institutional AI · Powered by Salesforce · Hosted in the EU

Branded direct booking · auto-confirm simple · smart-route complex

THE CHALLENGE

The demand arrives 24/7.
Your sales team works 09:00–18:00.

Corporate bookers, agencies and repeat organisers want to self-serve the simple bookings — a small meeting room, a standard package, an obvious yes. But most venue platforms either don’t expose direct booking at all, or expose it through a generic widget that has no idea how complex group and MICE business actually is.

The result: after-hours demand goes unanswered. Simple bookings tie up coordinators who should be working complex RFPs. And the corporate accounts that book your venue twelve times a year still re-key the same booking from scratch every time.

WHAT THIS LOOKS LIKE TODAY
  • After-hours inquiries answered the next morning — or never
  • Coordinators processing simple bookings instead of complex group work
  • Corporate bookers re-keying the same details on every repeat booking
  • No control over which inventory is exposed online and which is gated
  • Generic widgets that don’t handle multi-venue group inventory
  • Payment collected by invoice three weeks after the event
THE THYNK APPROACH

A booking engine that knows when to auto-confirm and when to route.

Thynk Direct is a branded direct-booking engine wired to the live Salesforce inventory. Rule-based: the simple bookings auto-confirm end-to-end, the complex bookings route to the right central sales office or coordinator. Your team only sees what needs human judgement.

It’s multi-venue from day one. It speaks your brand. It collects payment up front via Thynk Pay. And every booking lands in Salesforce structured — no manual data entry, no broken handoffs, no booking-to-pipeline reconciliation.

WHAT'S INSIDE THE MODULE

A direct booking experience that does what your team would have done — only faster.

Branded front-end, rule-based auto-booking, smart routing of complex requests, live inventory, multi-venue, instant payment.

Your brand on the booking front

Colours, fonts, logo, multi-language. The booking experience feels like an extension of your venue’s site — not a third-party widget.

24/7 always-on intake

Capture group and MICE demand outside office hours. The booker doesn’t wait for Monday. Your venue doesn’t miss the lead.

Rule-based auto-booking

Low-complexity bookings handled end-to-end by the engine: simple meeting rooms, standard packages, off-peak windows. Your team only sees what needs human judgement.

Smart routing of complex requests

Multi-day, multi-space, multi-venue or non-standard rate requests route automatically to the central sales office or the right venue coordinator — with the inquiry pre-loaded.

Live inventory

Direct connection to the Salesforce data model. No nightly sync, no rebuild. The availability the engine shows is the availability your team sees.

Multi-venue from day one

Organisers see availability across your whole group, not one venue at a time. The engine handles cross-venue inquiries cleanly.

Thynk Pay — instant checkout

Confirm and collect on the spot. Payment status syncs back to the booking record. No three-week invoice cycle on small direct bookings.

B2B key-account self-serve

Repeat bookers re-book in clicks with their corporate code, their saved profile, their negotiated rate. Stickiness without sales effort.

Configurable engine behaviour

You decide which inventory is exposed online, which rules trigger auto-confirm, and which complexity thresholds escalate to humans. The engine reflects your commercial strategy, not a vendor default.

REPLACES
  • After-hours demand loss
  • Manual processing of simple direct bookings
  • Generic third-party booking widgets
  • Repeat-booker re-keying on every visit
  • Three-week invoice cycles on small bookings
  • Manual reconciliation between booking widget and CRM
AND INTEGRATES WITH
  • Thynk Pay (instant payment checkout)
  • Thynk Venue Management (live inventory + booking record)
  • Thynk AI Lead Engine (smart routing of complex requests)
  • Salesforce Experience Cloud (booker identity, B2B self-serve)

Same demand. Less friction.
More direct revenue, tracked end-to-end.

24/7
Always-on demand capture
Auto
Confirmation on simple bookings
B2B
Repeat bookers, one-click re-book
Live
Inventory, no manual sync
Instant
Payment via Thynk Pay
Multi-venue
Group-level availability
HOW IT SITS IN THE PLATFORM

Thynk Direct is the front door.
The platform is the building.

Bookings captured through Direct flow straight into the AI Lead Engine, Venue Management, BEOs and Analytics. One data model, end to end.

QUESTIONS WE GET ASKED

Frequently asked.

Is the booking engine fully branded?
Yes. Colours, fonts, logo, multi-language — the experience reads as your venue, not a third-party tool. Multi-venue groups can brand at the group level or per-venue.
Can we control which inventory is exposed online?
Yes. You configure exactly which spaces, packages and rate types are online-bookable and which gate to coordinator review. The engine reflects your commercial policy — it doesn’t override it.
How does routing decide what auto-confirms vs what escalates?
Rule-based. You define the thresholds — pax, multi-day, multi-space, multi-venue, non-standard rate, blocked dates, anything in the data model. Below the threshold, the engine confirms. Above it, the inquiry routes to the right coordinator with everything pre-loaded.
Does it support B2B corporate bookers with negotiated rates?
Yes. Corporate codes, saved profiles, negotiated rate plans — all supported. Repeat bookers see their rate, re-book in clicks, and contribute to the loyalty data you analyse in Thynk Analytics.
How does payment work?
Thynk Pay handles checkout. Payment status syncs back to the booking record. You can configure full payment, deposit, or invoice-on-confirmation depending on the booking type.
Can it run across multiple venues in a group?
Yes. Direct is multi-venue from day one. Bookers can search across your full estate or be scoped to a single venue depending on how you configure the entry point.

See Direct on your inventory.
Branded, rule-based, multi-venue.

A 45-minute live demo with the team. We’ll set up a sample with your brand, your inventory rules and a corporate account profile — and walk the auto-book and smart-routing flow live.

Operate hotels too? See the Thynk hotels platform →