Thynk Analytics builds on a clean, unified copy of all your venue commercial data — the single source of truth for the whole commercial team. No more scattered spreadsheets, one-off extracts, or three-rebuild Mondays. Embedded in the CRM. Real-time. Multi-venue native.
Business on the Books · Pace vs LY · RevPAS · top producers
Modern venue commercial teams run on data that lives in five different systems — event systems, bookings, channels, F&B, sales activities — each in its own spreadsheet, each on its own refresh cadence. The team rebuilds the same Monday pace report three times because the numbers never agree. “Did we hit budget?” takes a week to answer.
Most reporting tools sit beside the CRM, not inside it. By the time the report is built, the moment to act on it has passed. The Power of Now — right data, right time, right context — is the difference between seeing clearly and acting promptly, and seeing yesterday and reacting next week.
Thynk Analytics consolidates every commercial data source — bookings, channels, sales activities, F&B, ancillaries — into one clean, unified copy. One source of truth. Multi-venue native. Embedded in the CRM. Real-time. Slice by time, profile, segment, rate, account. Automated alerts and reporting at your team’s fingertips.
Clean data in. Confident decisions out. Analyse multi-dimensionally. Strategise account, agency and group programmes. Optimise yield on every space, maximise margins, supercharge guest lifetime value, seize peaks and mitigate dips.
Pre-built dashboards for the rituals your team already runs: pace meeting, GM weekly, rate negotiation, programme review. Plus drag-and-drop reports and Tableau-grade analytics underneath.
Account matching and deduplication via Levenshtein, metaphone, Jaro-Winkler and keyboard-distance algorithms. Name normalisation, acronym handling, variant resolution. Hierarchy and ownership (Parent/Child, Agency/Corporate, two-way sync). Consolidated production across transient, group and MICE.
One snapshot — past, present and future revenue. Compare vs Budget, vs Forecast, vs Last Year, vs Cancellations. Slice by venue, business segment, length of stay, booking stage. The weekly GM ritual: open BoB → check pace → check position → spot risks and opportunities.
Your venue’s pulse on one screen. KPIs at a glance (occupancy, revenue, room nights, average daily revenue) — this year vs last year. Plan vs reality (Forecast and Budget). The next 7 days. Day-of-week patterns for both guest rooms and function spaces. Top producers. Pickup trends across multiple windows.
Function-space revenue, made visible enough to act on. Occupancy, space revenue, package revenue, RevPAS (revenue per available square metre), SRR (space-vs-room contribution). Each metric: this year, same time last year, last year — with sparkline. The optimisation loop: see → diagnose → price → re-evaluate.
Are you on track, or about to miss the window? Pace vs same-time-last-year. Cut data by booked dates or by stayed dates. Diagnose slippage and net change. Forecast across Prospect, Tentative and Definite stages — estimate consumption before the block goes firm.
The dashboard sales teams open before every rate negotiation. Revenue, room nights, average daily revenue, total spend — per account, agent, business segment. Above-venue analysis (cluster, country, city, brand). Year-on-year comparison. Drill from total to a single reservation.
Track activity (calls, emails, visits). Measure conversion at every funnel stage. Pipeline status (Open, Tentative, Definite). Above-venue view (individual, team, cluster, brand). The weekly question this answers: is the team putting effort where the revenue is?
Reveal the real net profit of every event, service line and department. Allocate shared overhead transparently with configurable allocation methods. Price from cost intelligence, not gut feel. Model what-if scenarios — flex labour, F&B, price or pax. See P&L impact instantly, before you commit to the proposal.
Drag-and-drop reports and dashboards consolidating data across every venue, every segment and every account. Drill down on data for analytics, build forecasts and trend analytics, trigger actions and automation on any data point.
Schedule reports and dashboards. Monitor volume-based targets. Trigger actions when thresholds are crossed. The team is alerted before the GM has to ask.
Because every module sits on the same Salesforce data model, Analytics doesn’t need ETL. It reads the live data.
Bookings, events, spaces, financials — the operational backbone Analytics rolls up by venue, brand, segment.
Read more →Inquiry volumes, conversion rates, response times, qualification accuracy — scored against the same KPI vocabulary.
Read more →Direct revenue tracked alongside every other channel. Conversion, segment performance, account loyalty.
Read more →212 published objects, 4,173+ fields. Your BI team builds whatever Analytics doesn’t already ship.
Read more →A 45-minute live demo with the team, on a data set close to your venue or group. BoB, Pace, RevPAS, SRR, Account Production — on real numbers, with the rituals your team runs.
Operate hotels too? See the Thynk hotels platform →
