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ANALYTICS

A single live view.
For every decision.

Thynk Analytics builds on a clean, unified copy of all your venue commercial data – the single source of truth for the whole commercial team. No more scattered spreadsheets, one-off extracts, or three-rebuild Mondays. Embedded in the CRM. Real-time. Multi-venue native.

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Business on the Books · Pace vs LY · RevPAS · top producers

THE CHALLENGE

Volume is up. Quality is at risk.
Your data is everywhere.

Modern venue commercial teams run on data that lives in five different systems – event systems, bookings, channels, F&B, sales activities – each in its own spreadsheet, each on its own refresh cadence. The team rebuilds the same Monday pace report three times because the numbers never agree. “Did we hit budget?” takes a week to answer.

Most reporting tools sit beside the CRM, not inside it. By the time the report is built, the moment to act on it has passed. The Power of Now – right data, right time, right context – is the difference between seeing clearly and acting promptly, and seeing yesterday and reacting next week.

WHAT THIS LOOKS LIKE TODAY
  • Pace reports rebuilt every Monday from a different spreadsheet
  • Account-production data trapped in last quarter’s extract
  • Function-space revenue tracked separately from event revenue
  • Above-venue analysis impossible because each venue has its own format
  • Margin decisions made on gut feel because cost data isn’t in the same view
  • GMs reading reports built for a different question two days ago
THE THYNK APPROACH

A single live view of your commercial operation, embedded in the CRM.

Thynk Analytics consolidates every commercial data source – bookings, channels, sales activities, F&B, ancillaries – into one clean, unified copy. One source of truth. Multi-venue native. Embedded in the CRM. Real-time. Slice by time, profile, segment, rate, account. Automated alerts and reporting at your team’s fingertips.

Clean data in. Confident decisions out. Analyse multi-dimensionally. Strategise account, agency and PCO programmes. Optimise yield on every space, maximise margins, supercharge client lifetime value, seize peaks and mitigate dips.

WHAT'S INSIDE THE MODULE

The dashboards venue commercial teams open every week.

Pre-built dashboards for the rituals your team already runs – plus drag-and-drop reports and Tableau-grade analytics underneath.

  • Business on the Books
  • GM Insights
  • Space Revenue Optimisation
  • Booking Pace Analysis
  • Total Account Production
  • Global Sales Activities
  • Event Cost Analyser (beta)
  • Multi-dimensional analysis
  • Automated alerts & scheduled reporting
REPLACES
  • Scattered spreadsheets and one-off extracts
  • Three-rebuild Monday pace reports
  • Gut-feel margin decisions
  • Pre-negotiation data scrambles
  • Above-venue analysis built by hand each quarter
  • Reporting tools that sit beside the CRM, not inside it
AND INTEGRATES WITH
  • Salesforce CRM Analytics (Tableau-grade BI)
  • Salesforce Einstein (unusual-pattern alerts, predictions)
  • Thynk Connect (ERP / finance data pipelines)
  • Cvent (channel performance)
  • Any Salesforce data source via the open data model

Clean data in.
Confident decisions out.

Unified account profile across the group
360°
Production view per company and contact
Real-time
No extracts, no rebuilds
Multi-venue
Above-venue analysis is native
RevPAS
Revenue per available square metre/foot
SRR
Space vs room contribution
HOW IT SITS IN THE PLATFORM

Analytics reads everything.
Every module feeds it.

Because every module sits on the same Salesforce data model, Analytics doesn’t need ETL. It reads the live data.

QUESTIONS WE GET ASKED

Frequently Asked Questions

Is this a separate BI tool or embedded in the CRM?
Embedded. Thynk Analytics runs on Salesforce CRM Analytics (Tableau-grade) inside the same workspace your sales team uses. Dashboards open from the booking record, the account record, the event record. No tab-switching to a separate BI tool.
How does account deduplication work?
Levenshtein distance, metaphone, Jaro-Winkler and keyboard-distance algorithms are applied across name variants, acronyms and common misspellings. One-to-many company profile matching with two-way sync keeps the data clean as new accounts land.
Does it handle multi-venue and above-venue reporting?
Yes. Above-venue is native, not a workaround. Drill from group → cluster → country → city → venue → segment → account → reservation. Same data model, same KPI vocabulary.
What’s the Event Cost Analyser?
Beta. Reveals real net profit per event, service line and department by allocating shared overhead transparently. Configurable allocation methods, what-if modelling, real-time refresh. The proposal team negotiates from margin data, not gut feel.
Can we build custom dashboards?
Yes. Drag-and-drop report builder. Tableau-grade analytics underneath. Schedule reports, build alerts, trigger automation. Plus full Salesforce CRM Analytics ecosystem.

See your data on the dashboards
your team would actually open.

A 45-minute discovery call with the team. We’ll start with how your venue reports today, where the numbers disagree, and map where Thynk analytics can help.

Operate hotels too? See the Thynk hotels platform →