Every inbound inquiry – email, web form, Cvent, partner portal – read by AI, structured into your Thynk platform, scored against your business rules, routed to the right coordinator. Anchored to the Salesforce data model. Audit-traceable. Permission-aware.
AI triage of every inbound RFP · lead scoring · multi-venue routing
Inbound enquiry volume at venues – convention & exhibition centres, stadium & arenas, performing arts centres, fairs & showgrounds, conference centres – is rising faster than commercial team headcount. More leads, more enquiries, more touchpoints, more channels – same coordinators, same hours.
The data on what happens next is brutal. An SVP of Events at Hyatt reports event RFP conversion below 5%. Cvent’s Bharet Malhotra puts the first-responder advantage at 79% – the first three venues to reply win nearly four in five awarded RFPs. And across the broader market, 41% of venues never respond at all, and 54% of proposals lack needs analysis or personalisation.
For venue commercial teams, the gap between inquiry arrival and fast, qualified response is now the competition. The solution isn’t choosing between scale and quality – it’s achieving both.
Most venue AI today is just a chat assistant that drafts and summarises. Useful, but not commercial. The AI Lead Engine operates at Level 3: AI takes actions. Inbound emails become structured inquiries. Leads get scored without human initiation. Multi-venue routing happens automatically. Coordinators see the priority list, not the inbox.
The whole framework is built on the Salesforce institutional layer – Einstein, Agentforce, and Salesforce’s permission and audit model. Every action is permission-aware (the AI sees what the user sees, and nothing more), audit-traceable (every prompt, response and action logged), and data-resident (your data stays inside your selected Salesforce region). AI shipped. Not pitched.
AI email triage, lead scoring, multi-venue routing, e-proposal generation and follow-up automation – running against your Salesforce data, with the permission and audit guarantees enterprise IT signs off on.
Co-Pilot reads any inbound email – including PDF event briefs, Word RFPs, Excel rooming lists – and turns it into a structured inquiry. One email, one inquiry. Nothing slips through, regardless of channel or format. Multilingual by default – reply in the language the lead came in.
Inbound RFPs from Cvent, website forms, Outlook, Microsoft 365 and Thynk Direct all land in one centralised pipeline. Visual stages Received → In Process → Converted → Won/Lost. Inboxes stop being the bottleneck.
A transparent, weighted score on every incoming lead – replacing gut feel with objective logic from your own historical data. Four dimensions: Intent (is it real? – lead time, source, sentiment), Fit (do we want it? – business segment, event type, industry), Impact (what is it worth? – group size, package, revenue potential), Relationship (do we know them? – past booking value, conversion history). Same logic across every coordinator. No cherry-picking.
Four-step wizard converts an inquiry to bookings across one or many venues in your group, with map-based venue search (Mapbox), multi-select, and inquiry data pre-populated. The wizard creates the bookings, links them to the inquiry, and confirms with direct links into each.
Proposals generated from the booking record – with your brand DNA embedded (colours, fonts, layouts). Always on-brand, fully editable before sending, fast and consistent. Modern HTML proposals with e-signature and selectable upsell items.
Co-Pilot schedules the CRM task on the right coordinator’s queue. Lead in, inquiry out, follow-up scheduled – without anyone opening Outlook.
Built on the Salesforce permission and sharing model. The AI sees what the user is allowed to see – not the org. No bolt-on access layer to maintain, no separate access reviews to run.
Every AI prompt, every model response, every action is logged to the Salesforce audit trail. Procurement and IT review on day one, not at renewal.
The AI Lead Engine is our first productised AI module shipped on the institutional layer. The framework underpins every Thynk AI capability – current and future.
Why AI for venues needs more than a chatbot wrapper – and what permission-aware, audit-traceable AI looks like in production.
Read more →The core data model the AI Lead Engine writes into. Bookings, spaces, products, contracts – one source of truth.
Read more →Branded self-service booking engine. Captures organiser demand 24/7 and feeds it straight into the AI Lead Engine pipeline.
Read more →Business-on-the-books, Pace, conversion at every stage. The dashboards the AI Lead Engine feeds and the metrics it’s scored against.
Read more →A 45-minute discovery call with the team. We’ll start with how inbound inquiries are triaged today, where response time slips, and map where Thynk can help.
Operate hotels too? See the Thynk hotels platform →
