Every inbound inquiry — email, web form, Cvent, partner portal — read by AI, structured into your CRM, scored against your business rules, routed to the right coordinator. Anchored to the Salesforce data model. Audit-traceable. Permission-aware. EU-resident.
AI triage of every inbound RFP · lead scoring · multi-venue routing
Inbound inquiry volume at convention centres, trade-fair venues and multi-venue operators is rising faster than commercial team headcount. More leads, more enquiries, more touchpoints, more channels — same coordinators, same hours.
The data on what happens next is brutal. Steve Enselein, SVP Events at Hyatt, reports MICE RFP conversion below 5%. Cvent’s Bharet Malhotra puts the first-responder advantage at 79% — the first three venues to reply win nearly four in five awarded RFPs. And across the broader market, 41% of venues never respond at all, and 54% of proposals lack needs analysis or personalisation.
For venue commercial teams, the gap between inquiry arrival and fast, qualified response is now the competition. The solution isn’t choosing between scale and quality — it’s achieving both.
Most AI plays in the venue category sit at Level 1 of the AI maturity model — chat assistants that draft and summarise. Useful, but not commercial. The AI Lead Engine operates at Level 3: AI takes actions. Inbound emails become structured inquiries. Leads get scored without human initiation. Multi-venue routing happens automatically. Coordinators see the priority list, not the inbox.
The whole framework is built on the Salesforce institutional layer — Einstein, Agentforce, and Salesforce’s permission and audit model. Every action is permission-aware (the AI sees what the user sees, and nothing more), audit-traceable (every prompt, response and action logged), and EU-resident (your data never leaves the Salesforce EU region). AI shipped. Not pitched.
AI email triage, lead scoring, multi-venue routing, e-proposal generation and follow-up automation — running against your Salesforce data, with the permission and audit guarantees enterprise IT signs off on.
Co-Pilot reads any inbound email — including PDF event briefs, Word RFPs, Excel rooming lists — and turns it into a structured inquiry. One email, one inquiry. Nothing slips through, regardless of channel or format. Multi-language native (English, French, German, Spanish, Italian) — reply in the language the lead came in.
Inbound RFPs from Cvent, website forms, Outlook, Microsoft 365 and Thynk Direct all land in one centralised pipeline. Visual stages Received → In Process → Converted → Won/Lost. Inboxes stop being the bottleneck.
A transparent, weighted score on every incoming lead — replacing gut feel with objective logic from your own historical data. Four dimensions: Intent (is it real? — lead time, source, sentiment), Fit (do we want it? — business segment, event type, industry), Impact (what is it worth? — group size, package, revenue potential), Relationship (do we know them? — past booking value, conversion history). Same logic across every coordinator. No cherry-picking.
Four-step wizard converts an inquiry to bookings across one or many venues in your group, with map-based venue search (Mapbox), multi-select, and inquiry data pre-populated. The wizard creates the bookings, links them to the inquiry, and confirms with direct links into each.
From an inquiry, select a form template, an email template, and the bookings you want quoted. The system mails the right people the right form with the right booking pre-loaded. The first-responder advantage on every RFP your group receives.
First-draft proposals generated from the booking record — with your brand DNA embedded (colours, fonts, layouts). Always on-brand, fully editable before sending, fast and consistent. Modern HTML proposals with e-signature and clickable upsell items.
Co-Pilot schedules the CRM task on the right coordinator’s queue. Lead in, inquiry out, follow-up scheduled — without anyone opening Outlook.
Built on the Salesforce permission and sharing model. The AI sees what the user is allowed to see — not the org. No bolt-on access layer to maintain, no separate access reviews to run.
Every AI prompt, every model response, every action is logged to the Salesforce audit trail. Procurement and IT review on day one, not at renewal.
The AI Lead Engine is the first productised AI module shipped on the institutional layer. The framework underpins every Thynk AI capability — current and future.
Why AI for venues needs more than a chatbot wrapper — and what permission-aware, audit-traceable AI looks like in production.
Read more →The core data model the AI Lead Engine writes into. Bookings, spaces, products, contracts — one source of truth.
Read more →Branded self-service booking engine. Captures organiser demand 24/7 and feeds it straight into the AI Lead Engine pipeline.
Read more →BoB, Pace, conversion at every stage. The dashboards the AI Lead Engine feeds and the metrics it’s scored against.
Read more →A 45-minute live demo with the team, using anonymised inquiry data close to your volume profile. We’ll show the triage, scoring, multi-venue routing and audit trail end-to-end.
Operate hotels too? See the Thynk hotels platform →
