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MODULE 01 · VENUE MANAGEMENT

One platform for every space,
every event, every detail.

Bookings, events, products, packages, contracts, invoices — one Salesforce-native data model. One source of truth across sales, operations and finance. Built for the commercial complexity of venues, not retrofitted from generic CRM.

Built for institutional AI · Powered by Salesforce · Hosted in the EU

Function diary · capacity-aware booking grid · live financial roll-up

THE CHALLENGE

Most event-management CRMs
are mostly address databases.

Convention centres, multi-hall trade-fair venues and multi-venue operators run on a level of commercial complexity that legacy event software was never built to handle. Multi-hall events with concurrent exhibitions. Long sales cycles with cross-venue RFPs. Operations teams executing thousands of work orders against contracts written months earlier in Word.

Most platforms patch this together — one system for CRM, another for the diary, a third for the contract, manual spreadsheets in between. The result is fragmented data, broken handoffs between sales and operations, and an inability to answer basic questions about revenue per hall, business on the books, or which inquiries actually got responded to first.

Thynk Venue Management is the unified operating system for those workflows — built natively on Salesforce, so the data model your team owns is also the data model your team can extend, query and integrate with the rest of your stack.

WHAT THIS LOOKS LIKE TODAY
  • Function diaries living in Excel, with conflicts found at handover, not at booking
  • Quotes and contracts produced in Word, mailed as PDFs, signed on paper
  • Capacity per setup type estimated from memory or a laminated card on the wall
  • Stage progression tracked in colour-coded spreadsheets nobody trusts at month-end
  • Pipeline data trapped in a tool the rest of the business cannot query
THE THYNK APPROACH

One Salesforce-native data model — for the whole booking lifecycle.

Thynk Venue Management replaces address-database CRMs, fragmented diaries and Word-document contracts with one Salesforce-native operating system. Bookings carry every event, space, product, package, pickup row and financial detail on a single screen. Function spaces are drawn or imported from CAD — capacity per setup is calculated from real geometry, not estimated.

Because everything is one data model, your sales team forecasts on the same numbers your operations team executes on, and your finance team invoices from. No syncs. No middleware. No reconciliation.

WHAT'S INSIDE THE MODULE

Every workflow venues actually run, on one screen.

A 10-tab booking detail view, a fast-booking wizard, a CAD-grade space engine, visual stage pipelines and full audit trail — on the Salesforce platform your team already trusts.

10-tab booking detail view

Details, Events, Spaces, Products, Packages, Pickup, Finance, Statistics, BEO and Timeline — the entire booking on one page. Inline edit, sortable grids, full audit trail. No more tab-switching, no more copy-paste from Salesforce.

Fast Booking Wizard

Multi-step booking creation in minutes — Basics → Events → Rooms → Products → Options → Review → Create. Coordinators stop wrestling with Salesforce form complexity and start filling pipelines.

CAD-grade space engine

Draw function spaces interactively or import DXF files directly from your architect’s drawings. WebGL rendering, automated layer classification, structure and pillar detection. Capacity per setup type is calculated from real geometry, not estimated.

Equipment and fixtures

Drag-and-drop placement of AC units, electrical outlets, security cameras, Wi-Fi access points, AV equipment. Every fixture stored with position coordinates — available on BEOs, proposals and seating plans.

Visual stage pipeline

Colour-coded booking progression with customisable stage colours and a stage-change validation dialog. Full audit trail of who changed what, when. The pipeline is the report — not a spreadsheet that needs reconciling.

Real-time financial view

Revenue breakdown by category (spaces, F&B, products, packages), tax summary, deposits, grand total — live, on the booking detail. Finance and revenue management read the same numbers as sales.

Seating plan integration

Launch the full-screen seating plan editor from any event in the Events tab. Floor plan, setup type, table layout and pax counts — all linked back to the booking record.

Multi-venue from the ground up

Group-level pipeline, per-venue P&L, cross-venue forecasting. Sodexo Live! UK runs 30+ venues on Thynk. The data model was built for groups, not retrofitted to handle them.

REPLACES
  • Disconnected event and CRM tools
  • Excel function diaries
  • Word-document quotes and contracts
  • Static PDF floor plans
  • Manual capacity estimates
  • Spreadsheet-based stage tracking
AND INTEGRATES WITH
  • Cvent (RFP intake from the largest MICE channel)
  • Outlook and Microsoft 365
  • Prismm (room diagramming and 3D floor plans)
  • ERP and finance via Thynk Connect (SAP, MS Dynamics)
  • Salesforce AppExchange (5,000+ certified apps)

Built for the metrics venue commercial teams
actually run on.

Minutes
Booking creation, not hours
360°
Pipeline visibility across the group
100%
Audit trail on every change
Live
Financial view on every booking
Native
Capacity from geometry, not estimates
One
Source of truth across sales, ops and finance
HOW IT SITS IN THE PLATFORM

Venue Management is the core.
The platform wraps around it.

Every other Thynk module reads from and writes to the same Salesforce data model. No syncs, no middleware, no reconciliation jobs at month end.

QUESTIONS WE GET ASKED

Frequently asked.

How is this different from Salesforce Sales Cloud alone?
Sales Cloud is general-purpose CRM. Thynk Venue Management is a venue-specific application built natively on the Salesforce platform — with function diaries, multi-event bookings, CAD-grade space management, BEO integration, and venue KPI reporting (BoB, Pace, RevPAS, displacement) out of the box. You get every Salesforce capability beneath it, and the venue layer on top.
Can it run multiple venues from one platform?
Yes. The data model is multi-venue from the ground up — group-level pipeline, per-venue P&L, cross-venue forecasting and reporting. Sodexo Live! UK runs 30+ venues on Thynk.
Does it integrate with our existing floor-planning tools?
Yes. The space engine handles draw-from-scratch and DXF import natively. For 3D diagramming and richer event-space rendering, Thynk integrates with Prismm (formerly ShowCycle), the industry standard.
How quickly can a new booking be created?
The Fast Booking Wizard converts an inquiry into a fully-detailed booking in minutes — with event, rooms, products and options configured against your venue’s product catalogue.
Where does the data live?
On Salesforce’s EU multi-tenant cloud — Germany primary, France secondary. GDPR-aligned, with optional Salesforce Shield for field-level encryption and event monitoring. Your data is yours: 212 objects, 4,173+ fields, all API-accessible.

See Venue Management on your data.
Bring your hardest booking.

A 45-minute live demo with the team, on a real venue data set close to yours. Multi-hall events, multi-day exhibitions, group RFPs — bring the workflow your current tools struggle with.

Operate hotels too? See the Thynk hotels platform →