Your finance platform, your ERP, your marketing stack, access control, ticketing, the BI tool your group standardized on, and whatever else twenty years have left behind. Thynk is built to be one part of that, with a published API, a documented data model and two-way integration where it matters most.
Connect your ecosystem · published API · documented data model
Every venue already runs systems it has no intention of replacing. The finance platform the group standardized on. The access control on the doors. The ticketing system the arena side depends on. The building management system that runs the plant. A platform that assumes it will be the only thing you use is a platform that creates work for your team every week.
Thynk Connect is how the venue platform fits into what you already have. Integration is the normal case here, not a project we treat as an exception: a published API, a documented data model, two-way integration where the data has to move in both directions, and no objection to sitting behind whatever integration platform your IT function already uses.
Most venue platforms keep their foundation quiet. Ours is published on purpose: hundreds of Salesforce objects, thousands of documented fields, an OpenAPI specification, a public Postman collection and two-way REST and JSON. You can read it before you buy. Your integration partner can read it before they quote.
The systems a venue actually runs, connected to the record the event already lives on.
Two ways: invoices, credit notes and customer records out to the finance platform; payment status, credit position and posting confirmation back. SAP, Microsoft Dynamics, Oracle Financials, NetSuite and others. The boundary this sits on is described in Event Financials.
Who is allowed into which space, on which day, driven by the event rather than by a list somebody maintains separately. Build crews, suppliers and delegates all sit on the booking already.
For venues where a public event sells tickets and a commercial hire does not, attendance and event data belong in the same place as the booking, not in two systems reconciled by hand after the show.
Heating, cooling, lighting and power against the event schedule, so a hall that is dark on Tuesday is not being conditioned as though it were full, and a build day gets what it needs.
Screens that read the event rather than a spreadsheet updated on the morning. A room change made on the booking is a room change on the wayfinding.
RFPs from the channel arrive as structured inquiries with dates, space requirements and attendee numbers already in fields. Part of Advanced Lead Management in CRM & Sales.
Log an email to the account or the booking from inside the inbox, and see the client’s history next to their message. The correspondence stays in the business rather than in one person’s mailbox.
Thousands of certified applications that already connect to the platform underneath, from e-signature to marketing to service management, none of which we had to build or certify ourselves.
Your BI platform, your HR and rostering, ShowCycle if your team already uses it, and the system nobody outside your venue has heard of. If it has an API, the open data model is on the other side of it.
An event closes out. The invoice is raised in Thynk from what was actually delivered, with the tax treatment for that venue and client applied. It posts to the finance platform through the integration, with the customer record matched rather than recreated.
The finance platform does what it is for: the ledger, the statutory formats, the e-invoicing network, the consolidation. When the client pays, the status comes back, and the event shows as settled without anyone opening two systems to compare them.
The same pattern runs everywhere else. The room change made on the booking at 07:40 reaches the signage in the concourse and the access rules on the doors, because all three are reading the same event rather than three copies of it.
Ask any venue that has spent twenty years on one platform what it would take to connect something new to it, or to move off it. The answer is rarely about features. It is that the data is in a shape only that vendor understands.
That is not an accident of history. A closed data model is a commercial strategy, and it works: it makes every integration a negotiation and every exit a project nobody wants to fund.
We publish ours instead. Documented objects, a public API specification, full export, and standard platform tooling rather than something only we can operate. If a system has no clean way out, you have bought the impossibility of ever moving off it, and we do not think that should be part of the deal.
It also means your data is available to everything else you want to do with it: your own reporting, your own AI, your own tooling. Owning the model is what makes the rest of this page possible.
The foundation the data model sits on, and the governance that decides who can reach what.
Read more →The deepest integration on the list, and why the venue platform stops where it does.
Read more →Certifications, privacy, data residency and the written answers procurement will ask for.
Read more →Integration ownership, single sign-on, admin, and what your team runs itself.
Read more →Reporting on the live model, in our tools or in the BI platform your group already runs.
Read more →Native in the platform, and connected to a tool you already run if you would rather keep it.
Read more →A 45-minute call with the team. Finance, ERP, access control, ticketing, signage, building management, BI, and the system nobody outside your venue has heard of. We will tell you what connects today and what is a project.
Operate hotels too? See the Thynk hotels platform →
