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SELF-SERVICE ONLINE BOOKING

Let the small bookings
book themselves.

A branded self-service booking engine for direct clients and PCOs. Instant book on the simple bookings, smart routing on the complex ones, every lead captured. Live availability. Multi-venue. Booker portal for repeat business.

Built for institutional AI · Powered by Salesforce · Modern and agile

Branded self-service booking · auto-confirm simple · smart-route complex

THE CHALLENGE

The demand arrives 24/7.
Your sales team works 09:00–18:00.

Corporate bookers, agencies and repeat organizers want to self-serve the simple bookings – a small meeting room, a standard package, an obvious yes. But most venue platforms either don’t expose online booking at all, or expose it through a generic widget that has no idea how complex event business actually is.

The result: after-hours demand goes unanswered. Simple bookings tie up coordinators who should be working complex RFPs. And the corporate accounts that book your venue twelve times a year still re-key the same booking from scratch every time.

WHAT THIS LOOKS LIKE TODAY
  • After-hours inquiries answered the next morning – or never
  • Coordinators spending too much time on simple bookings instead of more complex, revenue-generating events
  • Corporate bookers re-keying the same details on every repeat booking
  • No control over which availability is exposed online and which is gated
  • Generic widgets that don’t handle multi-venue availability
  • Payment collected by invoice three weeks after the event
THE THYNK APPROACH

A booking engine that knows when to auto-confirm
and when to route.

Online Booking, also known as Thynk Direct, is a branded self-service booking engine wired to live Salesforce availability. Rule-based: the simple bookings confirm themselves, the complex bookings route to the right central sales office or coordinator. Your team only sees what needs human judgement.

It’s multi-venue from day one. It speaks your brand. It collects payment up front via Thynk Pay. And every booking lands in Salesforce structured – no manual data entry, no broken handoffs, no booking-to-pipeline reconciliation.

WHAT’S INSIDE THE MODULE

A booking experience that does what your team would have done –
only faster.

Branded front-end, rule-based auto-booking, smart routing of complex requests, live availability, multi-venue, instant payment.

Your brand on the booking front

Colors, fonts, logo, multi-language. The booking experience feels like an extension of your venue’s site – not a third-party widget.

24/7 always-on intake

Capture demand outside office hours. The booker doesn’t wait for Monday. Your venue doesn’t miss the lead.

Rule-based auto-booking

Low-complexity bookings handled entirely by the engine: simple meeting rooms, standard packages, off-peak windows. Your team only sees what needs human judgement.

Space and services bookings

Not just the room. Catering, AV, layout and the extras that go with it, bookable in the same flow from the same catalog your team quotes from – so the venue captures the service revenue instead of losing it.

Smart routing of complex requests

Multi-day, multi-space, multi-venue or non-standard rate requests route automatically to the central sales office or the right venue coordinator – with the inquiry pre-loaded.

Live availability

Connected directly to your Salesforce CRM records. No nightly sync, no rebuild. The availability the engine shows is the availability your team sees.

Multi-venue from day one

Organizers see availability across your whole group, not one venue at a time. The engine handles cross-venue inquiries cleanly.

Thynk Pay – instant checkout

Confirm and collect on the spot. Payment status syncs back to the booking record. No three-week invoice cycle on small bookings. Invoiced business and deposits are handled in Event Financials.

B2B key-account self-serve

Repeat bookers re-book in clicks with their corporate code, their saved profile, their negotiated rate. Stickiness without sales effort.

Configurable engine behavior

You decide which availability is exposed online, which rules trigger auto-confirm, and which complexity thresholds escalate to humans. The engine reflects your commercial strategy, not a vendor default.

One calendar, not two

Online bookings sit on the same calendar, against the same spaces, as everything the sales team books, and a two-day course books as one event across consecutive days. No second system to reconcile, and no chance of selling the same room twice.

REPLACES
  • After-hours demand loss
  • Manual processing of simple bookings
  • Generic third-party booking widgets
  • Repeat-booker re-keying on every visit
  • Three-week invoice cycles on small bookings
  • Manual reconciliation between booking widget and CRM

Same demand. Less friction.
More revenue, tracked at every step.

24/7
Always-on demand capture
Auto
Confirmation on simple bookings
B2B
Repeat bookers, one-click re-book
Live
Availability, no manual sync
Instant
Payment via Thynk Pay
Multi-venue
Group-level availability
HOW IT SITS IN THE PLATFORM

The self-service front door.

Bookings captured online flow straight into the same records your team works in. No copying, no re-keying.

QUESTIONS WE GET ASKED

Frequently Asked Questions

Is the booking engine fully branded?
Yes. Colors, fonts, logo, multi-language – the experience reads as your venue, not a third-party tool. Multi-venue groups can brand at the group level or per-venue.
Can we control which availability is exposed online?
Yes. You configure exactly which spaces, packages and rate types are online-bookable and which gate to coordinator review. The engine reflects your commercial policy – it doesn’t override it.
How does routing decide what auto-confirms vs what escalates?
Rule-based. You define the thresholds – attendee numbers, multi-day, multi-space, multi-venue, non-standard rate, blocked dates, anything Thynk records. Below the threshold, the engine confirms. Above it, the inquiry routes to the right coordinator with everything pre-loaded.
Does it support B2B corporate bookers with negotiated rates?
Yes. Corporate codes, saved profiles, negotiated rate plans – all supported. Repeat bookers see their rate, re-book in clicks, and contribute to the loyalty data you analyze in Analytics & Reporting.
How does payment work?
Thynk Pay handles checkout. Payment status syncs back to the booking record. You can configure full payment, deposit, or invoice-on-confirmation depending on the booking type.
Can it run across multiple venues in a group?
Yes. Online Booking is multi-venue from day one. Bookers can search across your full portfolio or be scoped to a single venue depending on how you configure the entry point.
What kind of business is this not for?
Anything with a real sales cycle: large programs, multi-hall events, negotiated rates, held dates and complex requirements. Those belong with your commercial team, and the engine is configured to route them there. We would rather tell you where the line is than pretend there is not one.

Turn direct inquiries into booked revenue.
On your brand, your rules, your availability.

A 45-minute discovery call with the team. We’ll start with how direct inquiries and bookings are handled today, where availability lags, and map where Online Booking can help.

Operate hotels too? See the Thynk hotels platform →