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MODULE 03 · EXHIBITOR SERVICE CENTRE

Run a real exhibitor service centre
— not a spreadsheet.

Per-show e-commerce-grade portal. Each ESC is its own webshop — separate URL, separate brand, separate exhibitor community. Three-tier pricing, freight and drayage, on-site logistics suite, organiser cost dashboard. All feeding Salesforce automatically.

Built for institutional AI · Powered by Salesforce · Hosted in the EU

Per-show exhibitor webshop · freight & storage · cost dashboard

THE CHALLENGE

Millions in exhibitor revenue,
managed on PDFs and a whiteboard.

Your trade-fair venue generates millions in exhibitor services revenue — electricity, furniture, internet, signage, cleaning, catering, freight handling. But the ordering process is stuck in the past. Exhibitors receive PDF order forms weeks before the show. Your team manually processes spreadsheets, handles phone queries, chases payments, and coordinates truck arrivals on a whiteboard.

On-site, logistics goes reactive: dock conflicts, storage confusion, setup delays. By the time the show opens, your team is exhausted and revenue has leaked through late submissions, processing errors, and missed advance-pricing windows.

WHAT THIS LOOKS LIKE TODAY
  • PDF order forms emailed to hundreds of exhibitors per show
  • Spreadsheets reconciled manually against payment confirmations
  • Dock conflicts discovered on the day of arrival, not the day of booking
  • Storage capacity tracked on a whiteboard near the loading bay
  • Per-exhibitor cost rollups built by hand at billing time
  • No cross-show analytics — revenue performance trapped in last year’s spreadsheets
THE THYNK APPROACH

One operations platform for every show you run.

Thynk ESC gives your venue a single operations platform for every show you run. One org-level hub manages unlimited concurrent events. Each show gets its own branded webshop, product catalogue, pricing engine, and logistics suite — all feeding into Salesforce automatically.

Your team stops processing PDFs. Your revenue team controls pricing. Your logistics team runs from a live dock board. And you see cross-show performance in one analytics view.

WHAT'S INSIDE THE MODULE

Branded webshops, freight, logistics, billing — one platform.

The exhibitor service workflow your show deserves — e-commerce front-end, structured catalogue, automatic pricing tiers, dock and storage management, and revenue protection built in.

Org-level show hub

Manage every show from a single dashboard. Create new ESC instances in a wizard linked directly to Salesforce bookings. Monitor status, exhibitor counts, order counts, and revenue across all active shows at a glance.

Branded webshop per show

Each show gets a fully branded exhibitor portal — your colours, logo, fonts — at a unique URL. Exhibitors browse a structured catalogue, search products, save to a wishlist, and order in minutes. No more PDF forms.

Three-tier pricing engine

Advance, Standard and Floor pricing with configurable deadlines and auto-applied surcharges or discounts. Your revenue team sets the rules; the system enforces them automatically. Early orders get discounted. Late orders pay a premium.

Freight & drayage management

Built-in weight-based drayage pricing using CWT (hundredweight) tiers. Configure rates per product for one-way or round-trip delivery, advance warehouse or direct-to-show routing. Set the advance warehouse close date — the system blocks that routing automatically when the deadline passes.

Delivery windows & truck scheduler

Define dock capacity and time slots. A live board shows every dock’s schedule by date. Conflicts are eliminated before they happen, not discovered at the gate.

Gate scan

A tablet-optimised QR scanner at your venue entrance validates delivery trucks in seconds. No phone calls, no clipboards.

Storage management

Define storage areas with m² or pallet capacity. Exhibitors book storage; your team confirms, tracks check-in and check-out, and sees capacity utilisation in real time.

Setup & breakdown scheduling

Exhibitors request setup and breakdown appointments online. Your logistics team approves and manages the full schedule from a single view.

Cost dashboard

Every exhibitor’s total cost (orders + storage + setup fees) in one exportable report. Ready for billing and reconciliation without manual aggregation.

Cancellation policy controls

Configure refund rules at the show level or per product category. Set full-refund windows, partial-refund percentages, and hard cutoffs. Revenue protection is enforced automatically; exhibitors see the outcome before cancelling.

Order & invoice management

Full order lifecycle visible to your team and organisers. Automated invoice generation, PDF download for exhibitors, payment status tracking, late-order visibility with approval controls.

Salesforce-native by design

Every ESC instance links to a Salesforce booking. Confirmed orders sync as product line items. Your sales team sees revenue in the CRM without waiting for manual exports.

REPLACES
  • PDF exhibitor order forms
  • Manual spreadsheet reconciliation
  • Phone-based dock scheduling
  • Whiteboard storage tracking
  • Hand-built per-exhibitor cost rollups
  • Single-instance exhibitor tools that don’t scale to concurrent shows
AND INTEGRATES WITH
  • BigCommerce (Gartner Challenger, IDC headless commerce leader)
  • Salesforce Experience Cloud (exhibitor identity)
  • Salesforce Sales Cloud (underlying CRM)
  • Thynk Pay (payment checkout)
  • Thynk Connect (ERP/finance integration)

Built for the operational tempo
of trade-fair revenue.

Org-level
Unlimited concurrent shows from one hub
Per-show
Branded webshop per exhibition
3 tiers
Advance, Standard, Floor pricing
Live
Dock board, storage, gate scan
One
Exportable per-exhibitor cost dashboard
Auto
Cancellation policy enforcement
HOW IT SITS IN THE PLATFORM

ESC is the front-end.
The platform handles the rest.

ESC orders feed bookings, work orders, BEOs, suppliers and analytics — without exports, syncs or duplicate entry.

QUESTIONS WE GET ASKED

Frequently asked.

Can ESC run multiple concurrent shows?
Yes. The org-level hub manages unlimited concurrent shows. Each show is its own branded webshop with its own catalogue, pricing, and exhibitor community — but cross-show analytics roll up at the org level for aggregate revenue and performance trends.
How does the freight pricing work?
Drayage uses weight-based CWT (hundredweight) tiers. You configure rates per product for one-way or round-trip delivery, advance warehouse or direct-to-show routing. The system enforces the advance-warehouse close date automatically.
Does it replace Momentus Exhibition Management?
Yes. ESC covers exhibitor self-service ordering, organiser admin, complaints, invoicing, shipping & logistics. Floor planning is delivered through native Prismm integration. Exhibitor CRM and portals run on Salesforce Sales Cloud and Experience Cloud — no separate purchase, no second integration project.
Why BigCommerce specifically?
BigCommerce is a Gartner Challenger and an IDC headless commerce leader — best-of-breed e-commerce, not a proprietary venue tool. Combined with Salesforce Experience Cloud for exhibitor identity and Sales Cloud for the underlying CRM, the stack is enterprise-grade across the board.
Where does exhibitor and order data live?
On Salesforce’s EU multi-tenant cloud — Germany primary, France secondary. Confirmed orders sync to Salesforce as product line items automatically.
Can exhibitors pay through the portal?
Yes. Thynk Pay handles payment checkout. Payment status syncs back to the order record and is visible to organiser admins.

See ESC on your show.
Bring last year’s exhibitor data.

A 45-minute live demo with the team, set up with a show profile close to yours. Catalogue, pricing tiers, dock board, gate scan, cost dashboard — we’ll walk every screen exhibitors, organisers and your team would actually use.

Operate hotels too? See the Thynk hotels platform →